In a world where talent is manufactured rather than cultured I suppose it should be no surprise that nobody bothers to look past the superficial anymore.
Case in point, GoDaddy's now pulled Super Bowl commercial. In it we see what can only be called a ripoff of the Budweiser tearjerker commercials of the past few years featuring an adorable pup. This time, however, GoDaddy went below the belt with the cold twist of a lost puppy returning home only to be sold online by a puppy mill.
What the hell was the ad agency thinking? Was there any scenario where this was funny to anyone, anywhere but a drunken stupor in some dive bar?
And what of the GoDaddy management team? They approved it. Did they actually think it would bring in more business?
I suppose if you have no social conscience such things are trivial. After all, it's just a commercial. But is it? Is there a segment of the population that something like this appeals to? Apparently the ad agency thought so or it would never have gotten out of the bar.
GoDaddy isn't exactly a premier provider so biasing toward the slimy is nothing new. Titillating Super Bowl commercials with female models in various states of undress are the norm.
But really, what does T & A have to do with selling Internet domains anyway?
So maybe this latest ad was just GoDaddy coming clean. Maybe they've decided to drop all pretense and just admit that it's all about the money. Maybe this is a reflection of modern sensibilities.
Maybe they should have just let the ad run...