TWIT: Kicking puppies again ( on YouTube )

See that screen capture above?  That's the rule I went by for TWIT videos.  Guess what?  It doesn't matter.  

Newton's 3rd Law

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For Every Action There Is An Equal And Opposite Reaction

Let me tell you a story....

Amazon isn't alone, this is how we work now

If you've been in the workforce for the past decade or so you may have noticed subtle changes.  Sure it takes hard work and sacrifice to get to the top but does it feel like all that effort has left you just spinning your wheels?

It's no secret that we're all working harder and getting less for it.  Less pay, less benefits and less free time.  The old adage was that work was its own reward but the guy who came up with that didn't have a mortgage or a dwindling 401K to worry about.

He also had his weekends...

Consequently, it's no surprise that we find today's workplace increasingly demands more than just a job well done, it demands a lifestyle commitment.

As in your job is your life.  

So what? That's work and that's how it's always been.

Except it hasn't...

Where the baby boomers may have had a reasonable expectation of a shiny pot of gold at the end of their career rainbow those that came after found themselves without a pot to...well you know...

Without falling into the trap of every succeeding generation blaming its predecessor, the point is that the endgame has changed.

While we hear a lot of lip service about work/life balance and the importance of family it seems such things are at odds with expectations of the average worker in today's corporate culture.

So is it any surprise that when the NewYork Times peeled back the curtain of Amazon's corporate culture they found more in common with the Kremlin than KMart.

Horrific stories like...

"A woman who had breast cancer was told that she was put on a “performance improvement plan” — Amazon code for “you’re in danger of being fired” — because “difficulties” in her “personal life” had interfered with fulfilling her work goals." NYTimes

Or...

"Amazon came under fire in 2011 when workers in an eastern Pennsylvania warehouse toiled in more than 100-degree heat with ambulances waiting outside, taking away laborers as they fell." NYTimes

If these were but a few isolated incidents they could be excused but it appears that rather than the exception, they're the rule...

"At Amazon, workers are encouraged to tear apart one another’s ideas in meetings, toil long and late (emails arrive past midnight, followed by text messages asking why they were not answered), and held to standards that the company boasts are “unreasonably high.” The internal phone directory instructs colleagues on how to send secret feedback to one another’s bosses. Employees say it is frequently used to sabotage others. (The tool offers sample texts, including this: “I felt concerned about his inflexibility and openly complaining about minor tasks.)" NYTimes

None of this shakes the Wall Street Glitterati though...

"I envision all investors saying 'Great,'" (Jim) Cramer said Monday. "Do I want to work at amazon? No. If you want to play your money with companies that only treat their employees well and do everything right, it's harder than you think to find." CNBC

Which has to be the most stunning display of cognitive dissonance (one of my favorite phrases) since Bernie Madoff uttered this 2007 quote, 

"It's virtually impossible to violate rules in today's regulatory environment"

InformationWeek

Of course Wall street loves this stuff.  We all know that nothing will raise a share price faster than pulling the rug out from under workaday America.  So it was with Amazon the following Monday after the New York Times expose'.  Amazon's share price was effectively unchanged.

Which is strange because for all the conservative admonitions about self reliance and the glories of capitalism Wall Street heaps praise upon companies that have effectively adopted management based on communism.

Hypocritical.

That any company can be celebrated for a institutionalized policy of devaluing people should be cause for outrage.  But there's that cognitive dissonance again.  So long as Wall street gets its money nobody really cares how it got there or who gets  hurt.

Think it's OK to throw a little Chairman Mao in with your capitalism?  Consider how relatively backward communist nations were before they embraced some form of capitalistic markets.  China wasn't known for anything but making cheap knockoffs of American goods.  The Soviet Union couldn't make a decent car and Cuba might as well have thrown out the calendars after 1962.

Creativity, innovation and progress are not born out of repression and abuse.  These days, however, no matter where you work you will suffer it in some measure.

Your choices are to literally be a "Wage Slave" or strike out on your own.  Of course if whatever shingle you hang happens to threaten one of those places you choose NOT to work for, expect to be crushed. 

Ask Barnes and Noble how that feels...

Let's bring back the America we were sold.  The one where hard work was rewarded and CEO's didn't look to Chairman Mao for guidance.  Let's get the Labor Department to actually do something other than print lunchroom posters and spit out manufactured statistics for the crystal ball prognosticators on CNBC.

How far have we really progressed over the past two generations when wages remain stagnant, women are still underpaid and companies blatantly abuse their workforce without consequence? 

We need real progress, not just some dumb commercial of waving wheat fields complete with proclamations of America's greatness on Bloomberg.

There's only one way to do it, make them fail and to hell with what Wall Street thinks.  There are other places to buy crap that aren't Amazon.com, other retailers that don't have "Walmart" over their doors and other phones that don't have an Apple Logo on them.

Prosecuting Youtube

Let me preface this article with the following statement. 

I firmly believe that content creators have an undeniable right to profit from their work. 

That said, I do have a problem with a copyright system that allows "owners" (which are usually not the content creators) to assert claims on anything they "believe" to be infringing without question by spineless "services" like YouTube. 

I also have a major problem with services that employ a hostile process for redress of the "accused."   

You're guilty with little opportunity to prove your innocence.  It shows up in dire legal verbiage designed to scare away any challenge and immediate penalties that effectively cripple the medium for the accused user.  

In short, on YouTube a copyright strike makes you guilty until proven innocent.  It's a  process that demands all but an admission of "guilt" before allowing you to do anything further on the service while the "infringement" is active.  In the end unless you live with a copyright attorney it's virtually impossible to mount an effective "defense."

So in case you haven't guessed, I just had another run in with YouTube but this one put the proverbial nail in the coffin...

I'd been using the service (notice the tense there) for over 3 years and had hosted almost 300 videos at one point.  I have an active adsense account that allowed me to participate in a revenue sharing agreement with YouTube by allowing them to place ads in my content.  A mutually beneficial arrangement although the benefit was decidedly slanted toward YouTube.

Over the years I'd dealt with a few copyright claims for music and game footage but none were ever elevated to the level of being an outright DMCA copyright violation.  My response was fairly routine.  

I'd either remove the "alleged" offending content if I was feeling generous or if I felt the claim invalid I'd contest it with varying degrees of success.  Over the years I had actually won a few disputes and got the so-called "owners" to back off.  If I lost I usually just deleted the offending video and was done with it.

I never intentionally tried to infringe anyone's copyright but if somebody thought I was trying to take their bone I wasn't going to risk any of my dogs fighting in a rigged game. 

But this was different...

The videos in question were about 2 years old and were simply some footage of a friend of mine testing Windows 8 Enterprise Evaluation edition in a VM.  

There was nothing about the videos that was a privileged information even when they were initially posted.  In fact I never saw anything obvious in Microsoft's EULA that mentioned a restriction on recording footage of the OS.

Unfortunately for me, Microsoft decided yesterday that it didn't like seeing footage of someone actually using their operating system and subsequently filed a take down demand with YouTube.  

Of course that's just supposition as YouTube almost never informs you of the exact "infringement" leaving you to guess.  Only recently have they began testing of an editing tool capable of removing alleged copyrighted content identified by their ContentID system.  Making every upload a coin toss...

Which means anyone who chooses to show a Windows desktop in their video could soon find their content ripped off of YouTube without warning, receive a copyright strike and never know why.

To me, this is nothing short of abuse of the copyright system.  It's bad enough that perpetual copyrights have become the norm effectively shutting anything remotely commercial in the past 50 years out of the public domain.  Now anything that even resembles or has elements of a copyrighted work can be suppressed. 

We're not talking about someone posting some unreleased Hollywood Blockbuster or the latest music video featuring Beyonce's... assets. 

It's about corporate bullying facilitated by a broken copyright system with lapdogs like YouTube doing their bidding. 

And I've had enough...

YouTube always sides with the accuser and as I already mentioned you're given feeble mechanisms for rebuttal. 

This latest insult was the final straw and my response was to delete the entire channel.  I'd rather sacrifice 3 years of work than suffer the Scarlet Letter foisted on me.    

Now some may say I'm in the wrong and list the myriad of ways a copyright holder can claim the exclusive right to distribute anything related to their "property."

Perhaps as things are now that's so but again I reiterate, this was not content that denied anyone their payday.

I like analogies so let's try one that is a little less ambiguous than a video of some geek clicking around a  Windows desktop for an hour...

Imagine you've just bought a brand new car.  It's the first one you've ever had and it's exactly what you wanted.  You're bursting with pride and want to show it off to all your friends and family on the Internet. 

So you record a video, spend hours editing it till it's perfect, upload it to YouTube and send everyone a link who cares to have it.

A month goes by and suddenly your video gets a takedown notice and you get a copyright strike against your account.

Why?  Because the manufacturer of your brand new car claims that they have the exclusive right to any  exhibition of it. 

Seem ridiculous?  It is but that's how the copyright system currently works.  All an "owner" has to do is make a claim and YouTube will dutifully begin prosecuting you.

Which is why I've deleted the channel and removed all the content.

It's bad enough that Google's acquisition of YouTube has resulted in the mass suffering of its users by herding everyone into Google Plus whether they wanted it or not.  

Add in constant attacks by prepubescent teens and quasi-sociopaths determined to destroy your self esteem and your dreams of PewdiePie fandom soon evaporate.

All of that I can deal with.  When you put your stuff out there for all to see you learn to develop a thick skin. 

But when I get branded as a criminal with YouTube as proxy Judge, Jury and Executioner to pass "sentence" it's a step too far. 

YouTube's copyright enforcement system is flawed, ambiguous and to my mind designed that way.  

Hiding behind the shield of "Safe Harbor" they fail to define what constitutes an "infringement" in order to profit off the legitimate work of millions of YouTube creators.  At least until such time as someone makes a claim against you be it legitimate or otherwise.  Leaving a bewildered user base potentially branded as criminals without recourse.

This is one content creator that's had enough.

I'm tired of the constant badgering of copyright trolls with YouTube's blessing and no recourse.  I'm tired of finding my videos mysteriously losing monetization without warning or reason.  I'm tired of YouTube's flawed "ContentID" system throwing innocent users into copyright disputes based on false positives. 

But ultimately, I'm just tired of participating in an abusive relationship.  

Or maybe I'm just tired of writing about A-holes...


UPDATE!

Apparently I wasn't the only one getting screwed over by Microsoft and thousands of other YouTubers including some Microsoft employees suffered the same treatment at the hands of a 3rd party marketing agency called "Marketly." They decided to slap a takedown notice on just about anyone with "Windows" in their video's title.  

When I checked my account today, I no longer found a copyright strike although I'm unsure whether that was because I deleted the channel or the takedown was released.  I will risk uploading the same "offending" videos in a new channel focused on IT this week and see what happens.