What is wrong with these people!

In a world where talent is manufactured rather than cultured I suppose it should be no surprise that nobody bothers to look past the superficial anymore.

Case in point, GoDaddy's now pulled Super Bowl commercial.  In it we see what can only be called a ripoff of the Budweiser tearjerker commercials of the past few years featuring an adorable pup.  This time, however, GoDaddy went below the belt with the cold twist of a lost puppy returning home only to be sold online by a puppy mill.

What the hell was the ad agency thinking?  Was there any scenario where this was funny to anyone, anywhere but a drunken stupor in some dive bar?

And what of the GoDaddy management team?  They approved it.  Did they actually think it would bring in more business?

I suppose if you have no social conscience such things are trivial.  After all, it's just a commercial.  But is it?  Is there a segment of the population that something like this appeals to?  Apparently the ad agency thought so or it would never have gotten out of the bar.

GoDaddy isn't exactly a premier provider so biasing toward the slimy is nothing new.   Titillating Super Bowl commercials with female models in various states of undress are the norm.  

But really, what does T & A have to do with selling Internet domains anyway? 

 So maybe this latest ad was just GoDaddy coming clean.  Maybe they've decided to drop all pretense and just admit that it's all about the money.  Maybe this is a reflection of modern sensibilities.

Maybe they should have just let the ad run...

New Media is older than you think - Part 1

The Internet is delusional. More precisely, people who see it as something other than a shill for corporate interests are delusional. I suppose that means I'm raining on somebody's parade but then again, I've never thought Felicia Day was that big of a deal. The promise of "New Media" was broken the day the term was coined.

So it should be no surprise when you suddenly find your creative expression cut short by some mysterious mechanism that's denied your 15 minutes of fame.

 I've watched a lot of misty eyed podcast pundits proclaiming the impending doom of the "old" media model and the rise of the "New Media" model. They postulate on how all those silly old men in their corporate towers are powerless to prevent the tidal wave of content in this brave new media world. Surely the tables are turning and the rise of entertainment by mob rule will conquer the day.

They fondly recall short lived television shows that to their minds were unfairly struck down only to find rebirth in a new medium. A feat not possible without the promise of the... Internet!

 I guess they forgot about that whole thing with VCR's and DVD box sets. Oh yeah, and the fact that 90% of television programming couldn't draw 1000 views in a YouTube channel anyway. Worse, YouTube probably wouldn't let them monetize it due to some BS about "commercial use rights".
What they fail to mention is that the "rebirth" found its conception with an sympathetic ear who had control of the content. And why not, they had nothing to lose by offering up these "lost gems" on the web. All the better if they could squeeze a few more bucks out that old crap too.

So it goes with most of the New Media superstars as well. Most of whom started with more than just a laptop and a webcam.

People like to point to podcasting and YouTube as the best examples of new media. Look behind the curtains of the most popular "visionary" media offerings, however, and you find a deep bench of old media. 

Take the example of Leo Laporte's TWIT netcast (podcast) network. Built on decades of broadcast experience on radio and television as America's favorite tech pundit, Laporte's TWIT it is the wet dream of anyone with a YouTube channel. With over 20 shows built around technology related topics from social media to law it's frequently held up as the example of successful "New Media."

The part that gets glossed over is that without Laporte's "Old Media" gravitas and a few handpicked hosts from his TechTV days, TWIT would be just another hobbyist channel on YouTube. Not surprisingly, the collective TWIT resume is heavy in traditional media as well as technology luminaries like Steve Gibson, Bob Heil and Alex Lindsay. Not exactly the kind of talent easily accessible to the average podcaster trying to make their way in the world.

There's nothing wrong with leveraging your strengths but you can't hold TWIT up as a pure example of New Media precisely because of them. It's existence is entirely reliant on leveraging old media concepts if not its on-air personalities.

I mean, really now, TWIT would literally have to start airing "This week in gym socks" and "The Social Terrorist Today" to fail with their talent lineup.

While tightly controlled, TWIT still relies on advertising and audience metrics for a revenue stream. Programming that doesn't meet a revenue threshold no matter how popular can find itself cancelled, which isn't exactly a new idea. We're still being asked to vote with our wallets instead of our interests. Even popular hosts organically grown from this "New Media" that run afoul of "old media" hierarchies can quickly find themselves out on the cold.

Perhaps the most vivid example was the ousting of a rising star on the TWIT network in 2011. Erik Lanigan came fresh out of college and worked for TWIT as an editor before beginning the rise to the ranks of a show host after Laporte recognized his talent. Toward the end he gained a loyal following and was reportedly being groomed to substitute for Laporte on his weekend "Tech Guy" syndicated radio show.

From available information Lanigan wasn't receiving adequate support for his fledgling overnight show not to mention a paycheck in general. It culminated in a chat conversation where he admitted as much. Viewers of the live broadcast were none the wiser, however, with even Laporte struggling to find anything derogatory in the show's recorded video. It appears Lanigans sin, was to admit that he wasn't being fairly treated by TWIT management to chatroom friends.

Laporte's commentary on the subject was probably the most emblematic of old media icons when in response to questions about Lanigan's firing he said, "I had to kiss a lot of butt in the first 20 years, that's why I'm here...You kiss butt in media for a long ass time"

Isn't this the core issue of old media that the New Media is supposed to correct? Isn't the rule that the quality of the content should supersede ego or advertiser metric? So the old maxim of brown nosing to the top is part of the new revolution in media? It calls into question if New Media outlets are really the incubators of fresh ideas or just a new medium for the old guard to monetize.

Part 2

                  

Advertising to your affliction

Commercials annoy me.

"Yeah so what", you're likely saying to yourself right now...

If you have time on your hands like I do, you get to see a lot of ads pitching everything from luxury automobiles to breakfast cereal.  Of course the later the hour the more egregious the commercials become. 

Male enhancement and impotence cures show up the most frequently followed closely by well dressed lawyers pitching resolution via litigation.

All of those are the standard fare.  Even those products that promise to rectify men's...shortcomings. 

Most disgusting of all, however, are the ads from the pharmaceutical companies.  Regardless of how you feel about modern medicine, hawking prescription drugs like feminine hygiene products is something just short of criminal. 

"Ask your doctor" and "You don't have to suffer anymore" are common pitches.  Since when is it acceptable to create a demand for a controlled substance?  Is it wise to blithely wander into your doctor's office requesting medication without being sure of the affliction?  The commercials would make you think so.

How arrogant is that? The pharmaceuticals industry does the diagnosis making your doctor just another middleman.  I'd hope that rampant capitalism hasn't done the medical profession what it's done to our eating habits but I wouldn't hold your breath.  The practice of kickbacks and promotions given to physicians to favor one treatment option over another isn't as rare as we'd like it to be. 

With the advent of the Internet it seems self-diagnosis with a website as attending physician  has turned us all into hypochondriacs.  Every pain or discomfort is sure to have a miracle pill and all we have to do is make an appointment and ask for it.

Of course all the ads mention, "Ask your Doctor". 

Why?

If my doctor knows my physical condition and I don't have any medical training shouldn't he be the one prescribing treatments?  Who cares what a commercial says?  Why is it so important that I be aware of the names of prescription drugs and why do the drug companies feel the need to give them catchy names? 

So what's the point? 

Why does a company that makes drugs have a retail profit motive?  Need should dictate sales in medicine, not the other way around.  Commercials are explicitly designed to create a desire for a product.  In the case of prescription drugs that's a potentially unhealthy goal to say the least.

It's disgusting and highlights one of the primary flaws with the healthcare industry in the United States.  Personally, I don't believe healing should have a profit motive.  When you corrupt healthcare with greed both health and care are compromised.  There is no profit without sales and the ultimate goal of the salesman is to sell as much product as they can.  It's a goal inconsistent with medicine. 

Medicine should be more like the Red Cross than General Motors.  After all GM may charge you for antenna wax but the Red Cross will never charge you for a cot and a blanket when you need one. 

The worst part comes when we see our friends in the legal industry show up on late night TV again.  This time, however, it's not an auto accident or denied disability claim.  It's a class action against the pharmaceutical companies for injuries caused by their wares. 

Medicine isn't M&M's and shouldn't be marketed as such.  Pharmaceutical companies rush products to market often with inadequate testing and lax safeguards.  Competition may be the core of capitalism but it can be lethal to the unlucky patient receiving a recalled prescription.  Profit motives in business is fine, profit motives in healthcare at any level is a perversion.