Consider your perception

Perception...

It's an interesting word and about as ambiguous as they come.  If you've ever heard the old phrase about "rose colored glasses" then you've got the general idea.  Our perceptions color our world and help form our personal biases. 

Let's try an example.

Say you're sitting at a table at your favorite lunch spot when a rather large burly man walks through the door.  He's dressed in biker gear, has a few tattoos and looks like he's been on the road for days.  Other than his appearance he offers no clue to his intentions outside of the possible desire to have lunch.

What's the first thing that comes to your mind?  For most  it would probably be a little fear followed by a mental note to find a new lunch spot.  In the end our opinion probably leans toward a less than favorable view of our hungry friend. 

So what if I told you our burly biker guy was actually an esteemed Superior Court judge who happens to be a motorcycle enthusiast...

Your perceptions are affected by societal norms and anything that goes against them causes us alarm.  Depending on how conservative or liberal your social views are will have a direct relationship to your world view.

The problem with perception is that it's based on faulty logic.  We first apply whatever we accept as societal norms, then our own personal biases and with very little additional information render judgment.  And that's where it gets dangerous. 

Marketing is all about perception whether it's trying to convince you that Coke tastes better than Pepsi or one political view is superior to another.    Create a popular enough advertising campaign and you can effect a change in what society finds acceptable with virtually no credible information to support it.

Remember the Romney presidential campaign and all the rhetoric that swirled around about the "takers?"  Into that group went anyone deemed unworthy due to their reliance on public assistance of any kind.  The circumstance that landed you in that position was irrelevant, only the perception mattered.  For the true believers it was black and white and anything in a gray area was considered black. 

Create a label and you're on your way to influencing perception.  Repeat the label enough and it gains power even if it contains no substance.  So if a message could be crafted to sway public opinion against those branded with your new label you could disenfranchise an entire swath of the population.   Especially useful in silencing groups that expose the flaws in your point of view.

Our lives are cluttered with irrelevant noise.  Even the news isn't particularly informative anymore since it's become an entertainment medium.  Entire nations may be plagued by hunger and disease.  Civil rights curtailed by corporate influence and the efforts of many now benefit a privileged few. 

Hey, who cares?  None of that is as interesting as the latest celebrity gossip or news about an upcoming mobile device.  Rampant consumerism and distilled information rule the day.  Our perception of normal has been co-opted and corrupted with nonsense and it extends to more than just our consumer habits.

And there's the danger.  It's easier to consume than to deliberate, especially with so many seemingly important demands for your attention.  We allow someone else's version of reality to dictate our own without even realizing it. 

So the next time you make a snap judgment take a moment to really consider where your opinion comes from.  You may find a truly uncomfortable truth.  One that could alter your perception.

Why the Conservative Media got it wrong

Article first published as Why the Conservative Media Got it Wrong on Technorati.

If there was any question as to whether there is such a thing as a conservative media it was settled in the run-up to  the Presidential election.  From Forbes to the WashingtonTimes,  right-leaning  media outlets predicted a close but decisive win for Mitt Romney.

Their assertions were based almost entirely on the Romney campaign platform which focused on perceived weaknesses in the Obama presidency. Let's take a look at a few of them...

The weak Economy...

"Obama and congressional Democrats are clearly to blame for the dismal economy." said Policymic.com...

The argument ignores basic economics if not the calendar. 

For one thing, Economists of any stripe agree that it's impossible to completely recover from a worldwide economic recession (near depression) in less than four years.  It also ignores Wall Street, a favorite economic indicator of the media.

Speaking of Wall Street...

Throughout the Romney campaign President Obama was accused of being "Bad for Business"

Obamaand the belligerent anti-business cartel running Congress have created anincreasingly hostile environment for businesses to operate in. from the Weekly Standard...

On January 20th 2009 (Obama's Inauguration) the Dow Jones industrial average closed at 8279.63.  Election day 2012  found the close at 13245.68.

We all know that Wall Street isn't main street  but the media treats the securities markets as an economic barometer.  A 5000 point spread is hard to ignore.  A number conspicuously absent from the Republican campaigns.

Let's try another one...

Legislative gridlock that could only be resolved with a Romney presidency...

"Obamahas needlessly created political enemies among the electorate.", again from Policymic.com

This one is pure fabrication unless the mere existence of the man is reason enough to despise him.  Remember Republican Senator Mitch McConnell's quote?

"The single most important thing we want to achieve is for President Obama to be a one-term president."

For the two years since the quote to the National Journal, McConnell has insisted he was taken out of context.  Considering the almost intractable ideologies we've seen in congress throughout the President's first term I'm not sure what other context would apply. 

Both parties were aware of the frustration of the electorate with approval ratings leading up to the election hovering at 17%, an historic low.  "My way or the highway" isn't compromise and even a casually informed voter knows that the President can only propose not write legislation.  After that he has to wait for something to come to his desk  to sign.  Misdirection and the fallacy of the straw man. 

Finally, the straw that was to break the back of any hope of  the President's reelection.

 Democratsare not as motivated as they were in 2008. thanks again Policymic.com...

This one was more wishful thinking than calculated advantage...

Even in the face of reduced voting hours and recent challenges to early voting laws Obama voters turned out in force.   In many cases standing hours in line to cast their ballot.  Chants of "Let Us Vote" still ringing in the electorate's ears from the weekend before the election.

Whether or not voter suppression was going on, the suggestion alone was enough of a motivation to engage the ambivalent.

So how could conservative media get it so wrong? 

"MittRomney will win big tonight.  His popular vote margin will be between 3 –5%.  He will win the Electoral College I believe by a vote of 321 to217,"  Steve Forbes, Nov 6, 2012

Three possible scenarios come to mind. 

·    The people writing this stuff are just pandering to their readers who are comprised largely of well heeled conservatives. 

·    They based their assumptions on campaign rhetoric without any fact checking.  The second Presidential debate should have discouraged that route.

·    They're just the media arm of the Republican party.

None are good options and all call into question the standards of the publication.  Popular media is no longer under any type of fairness doctrine, however,  short of libel.  That's allowed media outlets to safely engage in a political bias.    Nobody would confuse Fox News with Mother Jones for example. 

In the end I offer no cautionary admonition against such gaffs.  If anything this is simply an  example of media consumption (or creation) based on individual biases.  Most bias is usually based on at least some factual information even if it's of our own creation .

Politics as Product

Article first published as Politics as Product on Technorati.

Never has there been such a splendid example that we as a society are severely afflicted with Attention Deficit Disorder.  This flavor of ADD  is far from the inattentive child nervously fidgeting in his classroom, however.  

No, this is an affliction of the first world dominated by the churn of  consumerism.   It expresses itself in everything from fad to fashion and increasingly to critical thinking as well.

We in the first world have become so conditioned to reacting to a marketing message that we require no further information to make a decision.  We make the choice based on the promotion we most easily identify with.  No further deliberation is entertained. 

We've come to expect all of our information to be packaged in this way.  Politics enjoy no immunity.

Our impatience is reflected in the flood of campaign ads that have plagued our airwaves for the past year.  Probably the most obvious example is the current U.S. presidential race.  To date, both candidates for president have raised over 2 Billion dollars for their campaigns with approximately 1.5 billion of that spent thus far. 

Half truths, errors of omission and inflated context are the tools of political persuasion and they easily translate to the world of marketing.  Politics promotes the image by obscuring the product. 

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We choose our leaders with less care than our favorite sports team.  That's by design and the reason why political positions are largely parroted from political propaganda.  Politicians know voters have a low tolerance for long-winded technical arguments.  Instead they choose a popular position with their base and relentlessly repeat the same message regardless of its veracity.

Remember the Go-Daddy commercials?  In 30 seconds we knew who they were but only because we were constantly exposed to scantily clad models that appealed to a core demographic.   How many of us tried them based on a subconscious reaction to those ads instead of their reputation?

It works just as well for politics as it does for web hosting.   Think about where you get your political news.  Is it C-Span or are you more interested in the packaged offerings of Fox News or MSNBC?

Let's look at a current hot button political issue as an example...

Is it really the fault of a sitting president that the worst economic downturn since the depression of 1929 is still affecting the economy?

It is if you ignore the boring technical argument that it took a decade and a world war to bring the U.S. out of the great depression.   

Unfortunately, our short attention spans won't allow the retort.  We crave instant gratification and sway toward the product that promises it.  Ironically, If challenged we frequently justify our position based on that same marketing construct.  It's circular logic which dovetails nicely with our distaste for depth.

Perhaps it's time to examine how informed we really are.