Much ado about a Tesla

Article first published as Much Ado About a Tesla on Technorati.

After 2 weeks it seems everyone has an opinion on why New York Times journalist John M Broder had such a disappointing experience with the Tesla Model S.  From his original article it appeared that the car of the future wasn't quite ready for primetime in spite of claims to the contrary and 13,000 pre-orders for the model.

Broder's extended test drive was meant to simulate a long distance road trip to measure the practicality of the car with a focus on "future" charging stations.  What he found was a vehicle and an infrastructure  unprepared for "the real world."  A reality underscored by woefully inadequate vehicle support and a mileage range that was overly optimistic at best.  Broder wasn't aware, for example, that the Model S batteries could lose most of their charge in cold temperatures.  An event Broder experienced during his  trip. 

Shortly after Broder published his misadventures with the car, Tesla's CEO Elon Musk shot back on the company's blog accusing  Broder of  improperly operating  the car.  Musk revealed that the cars detailed data logging showed that Broder appeared to be trying to run the car out of charge and deliberately ignored warning indicators. 

Musk appears to believe Broder has it in for the electric car and cited a previous article of his as proof.  In Musk's blog he quoted Broder,

"Yet the state of the electric car is dismal, the victim of hyped expectations, technological flops, high costs and a hostile political climate."

Musk again relying on the data logging of the car revealed that Broder had driven the car at the "excessive" speeds of anywhere between 65 and 81 MPH for the majority of the trip with the heater set to 72 F.  Which apparently is unreasonable for a long road trip in middle of a New England winter.

What's been lost in the dust-up is a very real truth.  The all electric vehicle may be part of our motoring future but it's not exclusive to it.  Should Broder have spent a few hours reading the owner's manual and mapped out his route more carefully?  Probably, but just as the superior music quality of the CD lost out to the convenience of the MP3, a successful all electric vehicle will need to be easy to operate.

The excuse of failure because "you didn't use it right" doesn't hold any water anymore.  The "real" world rarely offers up ideal conditions and consumer products need to be able to cope with that fact.  If you claim an average range of 265 miles on a charge but base it on ideal weather and traffic conditions at  50MPH speeds you're not reflecting the "real" world. 

After reading Musk's blog entry I can't help but draw similarities between him and Jimmy Fallon's patronizing Saturday Night Live character of Nick Burns, the computer guy.

                                             

Living in the Silicon bubble, the Sequel

I would dearly love to live in the world of tech commercials.  I'd never see a landscape that wasn't a scenic vista. Every city street would be a model of urban renewal with stylishly clad inhabitants happily dancing through the day with their Smartphones and tablets at the ready.

Business professionals would conduct high level meetings in their Speedos comfortably reclined on some sunny tropical beach.   The view only temporarily obscured by perfectly toned examples of the human form interrupting the crashing waves.

This is the world promoted by tech pundits.  Pseudo journalists who often forget that they're living the dream that few of their followers could ever enjoy.

Oh! what horror it must be to cover a Smartphone launch or have to spend a week in Vegas covering a tech toys convention.  

So when a recent Saturday night Live skit shone a light on the tech punditry by mocking their surreal point of view, the punditry could only chuckle nervously.  If you missed it the skit focused on a fictional panel discussion with three tech pundits airing grievances about the shortcoming of the Iphone 5.  Later 3 Chinese factory workers countered with sarcastic responses citing inhumane working conditions

We'll leave alone the hypocrisy of the stereotypical Uber humanitarian Iphone Devotee embracing a product whose very creation advocates abject slavery for Chinese workers on the line.    Oops,  I guess I didn't leave it alone ah well, moving on...

Response from the punditry ranged from tepid amusement to complaints that the pundits in SNL's skit looked like "they were out of the 80's" and not consistent with the "real" punditry.  Actually, the depictions were fairly accurate if you watch enough tech podcasts. 

That's the problem with living in a bubble, you start to lose touch with how the rest of the world sees you. 

Perhaps, like many others, I'm making more of the SNL skit than it deserves but I think it was a perfect depiction of the techie mindset.  Gross consumerism and perpetual upgrade cycles trump ordinary reason.  Only the device matters. The next killer app is always just around the corner promising to let you do absolutely nothing with greater speed and utility. 

Who cares if the factory that made it employed abject slavery to make it, your world view is safe right?  Worse, who cares if the mechanisms to produce the next killer device were devastating the economy of those not so blessed to be in the tech punditry.  Hey there are plenty of jobs at Starbucks and Amazon warehouses right?

I've noticed a new wave of complaints from the punditry lately.  Suddenly they feel unfairly trolled and will go so far as to call the Internet "mean".  

I'll clue you in punditry, the Internet isn't "mean" it's just worried about its next paycheck.  It's growing incredulous at your denial of reality.   Tech toys are expensive for the rest of us but you seem to be oblivious to that fact and prefer instead  to cite your distorted reality as the de facto norm.   

I thank the pundits for their input and appreciate the information.   What I don't appreciate is the assertion that their lifestyle in any way reflects that of their audience.  It doesn't.  Perhaps when you realize that you'll be able to graduate from podcasting to actual journalism.