I would dearly love to live in the world of tech
commercials. I'd never see a landscape
that wasn't a scenic vista. Every city street would be a model of urban renewal
with stylishly clad inhabitants happily dancing through the day with their Smartphones
and tablets at the ready.
Business professionals would conduct high level meetings in
their Speedos comfortably reclined on some sunny tropical beach. The
view only temporarily obscured by perfectly toned examples of the human form
interrupting the crashing waves.
This is the world promoted by tech pundits. Pseudo journalists who often forget that
they're living the dream that few of their followers could ever enjoy.
Oh! what horror it must be to cover a Smartphone launch or
have to spend a week in Vegas covering a tech toys convention.
So when a recent Saturday
night Live skit shone a light on the tech punditry by mocking their surreal
point of view, the punditry could only chuckle nervously. If you missed it the skit focused on a
fictional panel discussion with three tech pundits airing grievances about the
shortcoming of the Iphone 5. Later 3
Chinese factory workers countered with sarcastic responses citing inhumane
working conditions
We'll leave alone the hypocrisy of the stereotypical Uber
humanitarian Iphone Devotee embracing a product whose very creation advocates
abject slavery for Chinese workers on the line. Oops,
I guess I didn't leave it alone ah well, moving on...
Response from the punditry ranged from tepid amusement to
complaints that the pundits in SNL's skit looked like "they were out of
the 80's" and not consistent with the "real" punditry. Actually, the depictions were fairly accurate
if you watch enough tech podcasts.
That's the problem with living in a bubble, you start to
lose touch with how the rest of the world sees you.
Perhaps, like many others, I'm making more of the SNL skit
than it deserves but I think it was a perfect depiction of the techie
mindset. Gross consumerism and perpetual
upgrade cycles trump ordinary reason.
Only the device matters. The next killer app is always just around the
corner promising to let you do absolutely nothing with greater speed and
utility.
Who cares if the factory that made it employed abject
slavery to make it, your world view is safe right? Worse, who cares if the mechanisms to produce
the next killer device were devastating the economy of those not so blessed to
be in the tech punditry. Hey there are
plenty of jobs at Starbucks and Amazon warehouses right?
I've noticed a new wave of complaints from the punditry
lately. Suddenly they feel unfairly
trolled and will go so far as to call the Internet "mean".
I'll clue you in punditry, the Internet isn't "mean"
it's just worried about its next paycheck.
It's growing incredulous at your denial of reality. Tech
toys are expensive for the rest of us but you seem to be oblivious to that fact
and prefer instead to cite your
distorted reality as the de facto norm.
I thank the pundits for their input and appreciate the
information. What I don't appreciate is
the assertion that their lifestyle in any way reflects that of their
audience. It doesn't. Perhaps when you realize that you'll be able
to graduate from podcasting to actual journalism.
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