I've had more time than I'd like to watch TV lately which
also affords me more time to analyze its content.
For Example, Have you seen the latest Devry university commercial?
It has all the right elements to properly position the "product." Stirring music played at a subtle volume, young adults happily traversing an idyllic campus setting and a resolute spokesman delivering a somber message.
It has all the right elements to properly position the "product." Stirring music played at a subtle volume, young adults happily traversing an idyllic campus setting and a resolute spokesman delivering a somber message.
"By 2025 there will be 20 million new jobs and not
enough graduates to fill them.." or
something like that, forgive me if I paraphrase. I'm sure of this much, the statistic comes
from the United States Department of Labor in a March
2012 publication.
What they fail to mention is who or where these jobs are
going to be located. In spite of the
rhetoric, business is still outsourcing most of its technical work overseas or
abusing work visas to suppress wages.
Remember, this is Devry which fancies itself as a
"University" now. Perhaps you
aren't old enough to remember when they were just a vocational school producing
entry level techs to staff the assembly lines of Motorola, Honeywell and the
like.
A great foot in the door but nobody was ever going to give
you a seat at the CEO's conference room table over it. They were no better than schools like ITT
Technical Institute or the Ron Bailey School of Broadcasting.
They claim to be more than that now but they can't hide
from their humble beginnings.
In fact the term "diploma mill" was coined because
of these types of schools. That was
because their programs were usually not accredited by the same governing body
as traditional universities. The admission
requirements were more relaxed as well so long as you had at least a GED and
the ability to pay.
That allowed them flexibility in their curriculums not to
mention the ability to commoditize their programs of study but made almost none
of the credits transferrable to a regular university program. Needless to say, nobody ever asked about your
SAT scores.
In the end you had the equivalent of very expensive
vocational training and a piece of paper few took seriously.
Were they diploma mills?
That was entirely dependent on the school. Sadly, you often had little more than a slick
advertising campaign to judge them by.
Most fell by the wayside when the promise fell short of the reality and
the law suits starting rolling in.
Your education at any of these institutions would likely be
financed by government grants and
student loans. The exact composition of
which was of no matter because the loan payments would be excessive no matter
what the amount owed. Especially true
when you could expect to spend the first few years of your career pulling down about
as much money as an assistant manager at
Mickey D's.
There's no debating the value of a quality education whether
it comes from a University or a vocational school. The broadening of your
knowledge base will always pay a dividend even if it isn't in the form of a
bigger paycheck. It's about having
options and the more you have the better off you'll be.
If it sounds like I'm contradicting myself I'm not. I'm a strong proponent of education in all
its forms. What I'm not in favor of is
the whole concept of a "for profit" school.
Which is why I have a problem with schools like Devry and
the University of Phoenix making promises they can't keep.
Going to a "for-profit" school changes the
education dynamic. Instead of being
about imparting knowledge, it's about selling a product and its value
diminishes with every shareholder meeting.
Oh? You didn't realize that Devry was publicly traded
corporation? Their ticker symbol is DV
on the NYSE. They closed at a bit over
$31 a share at this writing. Down a bit
since its $60 average a few years ago.
So what does a company do when it's revenue numbers are down?
Sell more product of course!
When your product is education and you're charging a premium
price for it your angle better be good.
The usual sales pitch is the chance for a better job. Of course they never emphasize that word
"chance" unless you can read that tiny type flying by at 60
milliseconds on your TV.
It's all about the "benefits" of their product.
It's no different than a commercial for hot dogs. I mean does anyone really think about just
what part of the beef is in "100% pure beef" hot dogs?
Of course not, instead they portray family and friends
gathered around the perfect suburban backyard relishing in the perfect summer
day with perfectly plump weenies sizzling on the grill.
Trouble is, we're talking about people's futures not
weenies.
If your motivation is profit you do whatever you can to protect
it. Capitalism has no conscience.
It shows up in the form of overpriced books, obsolete equipment,
instructors with questionable qualifications (which is why most are referred to
as "facilitators") and an inadequate curriculum. Don't even get me started on the
"Financial Aid" department...
The result is a
graduating student with tens of thousands in debt and an education that doesn't
match what their chosen career demands.
So if we're going to treat education like hot dogs then
there should be some recourse when the product doesn't deliver. After all, if you get sick from a bad batch
of hot dogs the least you can expect is a refund. Try to get a 50K refund for a useless
Bachelor's degree, yeah, good luck with that.
Meanwhile, millions of people have been sold a bill of goods
with nothing to show for it but a piece of paper and decades of payments that rival most people's monthly
mortgage. The final injustice, those
loans are backed by the U.S. government which means you can't get rid of them
even if you go broke.
There's only one fix for all of this...
Get rid of the "for profit" schools unless they
guarantee placement equal to their advertising.
If they refuse then they either need to shut down or be forced to change their
ways.
If they complain, remind them that compared to their
"product" hot dogs have a better guarantee and that's just bad
business.
Yes, I am related to the author; notwithstanding, I had a "front row seat" to his experience with "for profit" schools. What has happened to millions of students who in good faith attended and graduated from these schools only to be put in permanent debt because of the excessive cost and no job, is nothing less than fraud. If nothing else, they are defrauding the federally backed school loan program. Write your congressperson and demand an investigation and law(s) to require these schools be accountable to their students and the taxpayers.
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