Heard about Meerkat?
No not the small mammal, rather it's the latest thing in
social dysfunction...err...media.
However, there is a correlation. If you get a bunch of Meerkats together
they're called a mob...
Who cares...
Blown up by drunk geek fandom at this year's South by
Southwest (SXSW) Meerkat is the latest social darling embraced by the
technorati.
In a word it's simply an app (isn't is always..) that allows you to stream video to twitter in
real time. If you're amongst the social
set and you have an Iphone there's little doubt that you've at least tried it
out.
Look folks, there's nothing new here including the fresh
round of 12 million
worth of investments from hipster venture capitalists.
Of course there's never been anything like it which explains
the excitement... Well, unless you've
used Twitstreams or Broadcast for Friends. Remember those? Yeah, me neither...
It's a live streaming app that only allows "live, no
reruns" meaning if you want someone's stream later you'd better hope the
budding documentarian uploads the video to his/her YouTube channel. There
is no cloud storage option.
The only real difference here is that there's more bandwidth
to waste now. So everyone with an Iphone
is streaming everything from their vacation to their lunch.
Get ready for those realtime lunch videos! Now you can watch every sloppy bite!
Even celebrities have jumped onboard like the
Today show's Al Roker streaming his haircut. If watching Al Roker getting his head shaved
isn't the poster child for the app I don't know what is...
I suppose you've "arrived" when Vogue
gets excited about you....
So obviously I'm not impressed. Not because I'm against innovation but rather
I'm against useless fads. Remember Flappy Bird? How about Vine?
Two more examples of million dollar ideas with absolutely no redeeming
value.
In the end the only real winners are the developers and the
cell carriers raking in the bucks when clueless users blow past their data
limits.
There's nothing new here, move along to the next meme...
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