Apple revs up expectations for the latest IPAD.

Article first published as Apple Revs Up Expectations for the Latest iPad on Technorati.

I wrote an article last week in my Digital Dynamic Blog entitled, "It's Crazy".  I aimed it squarely at this week's IPAD launch and the media frenzy that accompanied it.  Seems I was right as we were treated to an avalanche of media attention and outlandish marketing sound bites.  Of course Apple's CEO Tim Cook wrung a bit more anticipation out of the crowd by first announcing the new 1080P Apple TV box before getting to the star of the show.   The new IPAD which is curiously just called, IPAD (not IPAD3 or IPAD HD) has the following specifications.

2048 x 1536 (3.1 million pixels) Retina display.

A5X processor, quad-core graphics

5 MP camera on the back

HD (1080p) video capture

Voice dictation (not SIRI by the way)

4G LTE capability For the IPAD LTE (73 mbps on LTE).

Wireless hotspot capability

10 hour battery life, 9 hours on 4G.

9.4mm thick, 1.4lbs.

Compatible  mobile carriers; Rogers, Telus and Bell in Canada, At&T and Verizon in the U.S.

Price Wi-Fi iPad: 16 GB ($499), 32 GB ($599), 64 GB ($699)

Price Wi-Fi + 4G: 16 GB ($629), 32 GB ($729), 64 GB ($829)

IPAD2 pricing will also drop by $100.

Availability: March 16th in the U.S. and Canada

During the event, Tim Cook boasted of more IPAD sales in the 4th quarter of 2011 than any makers PC sales.  That's a dubious statement considering most people don't use tablets the same way they use a pc especially when there's heavy lifting to be done.  While technically accurate, the statement holds no more distinction than asserting that more paperclips were sold in the same quarter than the total number of IPADS ever produced. 

The advent of the tablet is a welcome utility for many but just as your corner convenience store is not a threat to the supermarket the tablet is no threat to the pc.  Unfortunately, Ultrabook pc makers feel it is  leading at least one manufacturer, Acer to aim for a $499 price point.  This after admitting they currently make no profit at the current $799 price.   Considering a pc in any form factor will by its very nature will have more functionality than a tablet it seems a pointless goal.  More so when you consider that the top end of the IPAD food chain offers little more than a nice display and LTE connectivity at a $829 price point.  

Tablets have their place but limitations of storage, dependency on network connectivity for basic functionality and limited performance compared to even entry level PC's makes them more of a compliment than replacement for pc's.  That also calls into question the Apple price premium especially if you don't normally utilize their ecosystem.  Cooler heads suggest selecting devices based on your needs instead of marketing hype.

  

It's crazy - Part 1

It's crazy

I guarantee that next week's headlines for every major media outlet will include a least a blip about the release of the IPAD3. 

We don't often hear about the latest model of refrigerator even if it uses half the energy of its predecessor.  Auto makers will drown you in commercials in a vain attempt to convince you of the relevance of their product but unless it blows up or spontaneously accelerates it will never make the news.

Let Apple release something, however, and it's a global event on par with the Olympics or unrest in the middle east. 

That's what's crazy.  The next installment of Apple mania has already started.  Technically oriented news sites wrote weeks of columns based on leaked photos of parts.  Traditional media outlets even gave the blurry photos a mention.  All over a tablet.

It's not much better with smartphones either.  Apple has a strong presence in this market but the Internet is lousy with reviews of Android based phones as well.  It seems all the technical innovation is focused on mobile devices.   Apparently we're always on the go and are individuals of such great importance that our every move must be reported.

The average consumer apparently needs all of this mobile convenience just to function.  They tell themselves that a day without a facebook update, a twitter feed or an updated Google plus stream is a tragedy.  Woe to the car rental company who rents a subcompact  whose radio doesn't have Pandora support or an input for an Iphone.

I've been called a troglodyte, the definition of which is:

a member of any of various peoples (as in antiquity) who lived or were reputed to live chiefly in caves

I embrace that characterization.  Why?  Because people who lived in caves didn't bother themselves with things unrelated to survival.  I'm all for convenience but with the advent of ever more powerful mobile devices we've managed to crowd our lives with unnecessary nonsense. 

The arguments are of course the level of communication previously impossible without the technology. Proponents will point to the Arab spring of 2011 and the vital role SMS played in reporting the unfolding events.  I can't argue the contribution but I also don't believe the outcome would have been any different without it. 

The world hasn't changed as much as we are led to believe.  We will still be as selfish or magnanimous as we care to be regardless of our little devices.  Technology doesn't change the world so much as it allows more people to know about it. 


Continued in Part 2

It's crazy - Part 2

I firmly believe that President Barack Obama was well aware of the goings on in Libya long before anyone snapped a picture on their Iphone or sent a text message.  It almost rises to a level of technological arrogance to believe otherwise.

I say arrogance because many consumers look down on those not so enthralled with the latest whatever.  In their mind, how could someone NOT be on Facebook or be willing to spend upwards of $500 on a device that is nothing more than an Internet portal. 

There's even argument as to what a computer is now.  Many pundits believe a smartphone is a computer because of its purported functionality.  If you don't do anything important on it I suppose it could be.  Of course that begs the question of what's important.  Watching movies, updating social media and playing games are largely recreational pursuits none of which fits the definition of productivity. 

Even when one chooses to use consumer devices for work they ultimately diminish themselves by being constantly available and ultimately surrendering their own privacy.  Civilization had no issue with advancing before these devices came along.  In fact it may be hindered because of them.

Small applets that provide everything from entertainment to convenience supposedly make the device rise to a status formerly reserved for their PC.  Look closer and you find that you're frequently working with only a subset of the same functionality saddled with less capable hardware.  It's another case of shiny objects and dulling minds.  Because it's convenient and cool it must somehow be superior even if the end product comes up short. 

So while we busily communicate with people we really don't know and make judgments based purely on superficial evidence I have to question the value.  It seems to me that all we've gained is a tremendous amount of busy work.  


Oh but the Internet is open and free with contributions spanning the spectrum of human expression.  Here's the thing, most of it is crap.  Volume doesn't equal value.  Like the old (flawed) contention about monkeys and typewriters the ultimate result is incoherent babble and monkey feces on the walls.

We're in this incessant upgrade cycle where we cajole and tease each other if we don't get the latest version of a device.  Why?  are we keeping up with the Jones'?  Perhaps.  Is it all a product of a slick marketing program? Possibly.  Or perhaps it's simpler than that.  Maybe once the novelty wears off and we realize that our new devices aren't much better than our old ones we become dissatisfied. 

So we anxiously await the next product cycle hoping we'll ultimately satisfy an insatiable desire for our devices to meet a need that doesn't really exist. 

I don't believe a tablet, smartphone or even a computer make the world any more connected.  We're just more aware of it on a superficial level.  It's not unlike the World of Warcraft guild member who's recent passing is observed by a gathering of other guild members in an area of the game. 

On the surface it seems an authentic expression of emotion but the reality is that the  mourning is more for the loss of the player than the person.  Outside of the game the circumstances of the human being have no value.  Not unlike the Facebook "friends" or all those SMS messages sent to people that most of the time we hardly know. 

No, it's a value question.  Does change for its own sake have any intrinsic value?  Only if you like circles.  Change without direction or meaning creates an unproductive feedback loop.  We have fooled ourselves into investing the precious commodities of time and attention on things that ultimately have dubious value.