Not so "Super" Bowl 50

I have to wonder...

I'm sitting there passively watching yet another Super Bowl unfold while I busy myself with more important things like watching paint dry or folding socks.  It's a Sunday so this is the most exciting entertainment option available (which isn't saying much) and at least in this country it's something of a big deal to see the last football game of the season. 

I could care less about who's winning, I'm here in the hope that perhaps I'll find some entertainment value in the halftime show or a few clever commercials that always seem to crop up this time of year.

So let's take a look at the halftime show...

Unless you're a big fan of Beyonce's thighs in hot pants, a U2 cover band and an also ran pop star the halftime show was in a word, half-assed.

The performances forgettable, the manufactured message of unity obvious and the choreography on par with a bunch of pre-pubescent majorettes marching in a Thanksgiving Day parade.

In short...WTF?

Nothing memorable here.  I don't even like Katy Perry's music but she knocked it out of the park last year.  I can appreciate talent and effort even if I'm not a fan of the artist.  Maturity allows for that.  It also allows me to come up with brutally honest analogies.   This year's halftime show looked like a hip-hop cheerleader review at a high school football game.

I won't even talk about the game.  Who cares?  The Broncos were celebrating victory with 10 minutes left on the clock for god's sake.

Take the NFC championship, put the Panthers in Cardinals uniforms and you pretty much have the same game.  It was over in the first quarter.  OK, to be fair,  at least the Panthers  pretended to play a football game.

Don't even get me started on the commercials.  Boring, lackluster and devoid of creativity.  Toyota tried to convince America that bank robbery was best accomplished in a Prius.  Anthony Hopkins was hocking free Tax software, 

Christopher Walken was trying to convince you that a dowdy Korean Sedan was a testosterone therapy replacement and Alec Baldwin was... I don't know what he was doing.  He must have needed the cash. 

No tear jerking Budweiser puppies, just Helen Mirren making you feel bad about yourself.  And what the hell? Pokemon and PuppyMonkeyBaby?

I get the feeling this whole game and everything surrounding it was nothing more than a Peyton Manning retirement party.  It was almost like they hired a bunch of people off of Craigslist to pull it off.

This is what you get when the Half-time show is based on Internet memes.

At least there was Colbert when it was over...

What is wrong with these people!

In a world where talent is manufactured rather than cultured I suppose it should be no surprise that nobody bothers to look past the superficial anymore.

Case in point, GoDaddy's now pulled Super Bowl commercial.  In it we see what can only be called a ripoff of the Budweiser tearjerker commercials of the past few years featuring an adorable pup.  This time, however, GoDaddy went below the belt with the cold twist of a lost puppy returning home only to be sold online by a puppy mill.

What the hell was the ad agency thinking?  Was there any scenario where this was funny to anyone, anywhere but a drunken stupor in some dive bar?

And what of the GoDaddy management team?  They approved it.  Did they actually think it would bring in more business?

I suppose if you have no social conscience such things are trivial.  After all, it's just a commercial.  But is it?  Is there a segment of the population that something like this appeals to?  Apparently the ad agency thought so or it would never have gotten out of the bar.

GoDaddy isn't exactly a premier provider so biasing toward the slimy is nothing new.   Titillating Super Bowl commercials with female models in various states of undress are the norm.  

But really, what does T & A have to do with selling Internet domains anyway? 

 So maybe this latest ad was just GoDaddy coming clean.  Maybe they've decided to drop all pretense and just admit that it's all about the money.  Maybe this is a reflection of modern sensibilities.

Maybe they should have just let the ad run...