Showing posts with label social. Show all posts
Showing posts with label social. Show all posts

Saturday, October 8, 2016

Self-centered Prick


Gotcha!

No, this isn't an article bashing Trump but it does have something to do with him.  That "something" is a label that often brands those undeserving of it.

It's a label that's often only a superficial representation of the myriad of perceived character flaws exhibited by those who at least on the surface fit the remark.

I'll admit that I've felt the sting of it myself.  The accusers used kinder terms like: arrogant, overconfident or entitled but that's only because they're uttered in mixed company.  The real meaning is: Self-centered Prick.

Did I deserve it? In their mind I did but it doesn't matter.

Once you're branded as such, there's not much point in defending against it.  To do so just proves the point to the prosecution.

Maybe that's why Trump never apologizes.  You can't admit a mistake without owning the flaw and as we all know, everything about Trump is, "Fabulous, never better."





But more to the point...

I've leveled the barb myself and of course I was right to do so.....Uh Oh....maybe I am a self-centered Pr...

Perception is rarely reality.  We color our views with our own experience.  Whatever we're going through now is viewed through that lens.  

Even if it's a family member, if something they're doing ( or NOT doing ) is affecting YOU in some way and they won't acknowledge it to your satisfaction, I can guarantee the phrase will at least briefly come to mind.

Thing is, who's the bigger devil here?  If you're only concerned with yourself how are you any better than the other guy?  If you won't take the time to see things through their eyes, their experience and their beliefs then who's the real "prick?"

I don't make excuses for people that deserve the charge.   We're all products of our environments and if that's a negative thing and we don't try to change it then the label is deserved.

But an attack is rarely left unanswered.  The conflict only escalates and in our society conflict sells.  We even encourage snap judgement without further reflection.  It's a world with little more patience than the life of a paparazzi's flash bulb.

Everything is black and white.  You're guilty or not.  No time for evidence or reflection.  Why waste time moving past the first impression when it fits so neatly into our safe, uncomplicated view of the world.

If there's anything from the Star Wars prequels I liked it was one quote.  

"Only a Sith deals in Absolutes"  - Obi Wan Kenobi

Sith's are bad people, you don't want to be a Sith.  

Nobody is completely right or wrong and by extension you know nothing about anyone if you don't bother to listen to them first.

You have a right to an opinion, don't waste it with unilateral decisions based on petty evidence.

Wednesday, May 4, 2016

"NO"

No,

I hear a lot of permutations of the word.


You probably do as well even if you don't notice it at the time.  In fact the word "NO" has probably saved your life.  


What do you think a glowing red stoplight is telling you?  


Simply, NO...


Because of course if we ignored it, chances are we'd probably be involved in some horrendous accident harming ourselves and others and ultimately spurring a flood of negative consequences.  All of them ultimately telling you...NO!


The word will have its due one way or the other.  I suggest the path of least resistance...


So NO can be a good thing.  A guard rail protecting you from a sheer cliff.  An intuition about maybe not taking a stroll down that dark, sketchy street.


NO gets a bad rap for being negative.  Nobody likes to be denied something. Be it a favorite morning danish or tickets to a popular performance the last thing you want to hear is that there's just NO more left.  


There are other kinds of bad NO's too.  


NO, you didn't get the job.

NO, you don't qualify for the loan.
NO, you're not going to be a rock star
NO, she doesn't love you in "that way."

They say the trick to get through this mess we call life is to keep things in perspective.  Sometimes that's hard to do and even in an age of constant communication we can end up feeling alone even though it seems like we're in a crowd.


You may have 10,000 followers on Facebook but one careless quip can make you a pariah.


NO can be a lonely place.


A friend recently told me, "After awhile hearing nothing but 'NO' can take its toll on you."

We were talking about my recent difficulties in supporting myself and while what he said was true I also knew that instead of NO being a wall, I had to keep endeavoring to treat it as little more than a low hurdle.


To be honest, the word hasn't been kind to me lately but then there's that perspective thing again.


It reminds me of that joke that Garrison Keillor (controversy aside) makes about the Lutheran philosophy of life. 


"Things could always be worse..."


Which sounds kind of self-defeating until you realize that it's an admonition to appreciate what you've got.  


I often remind myself that you're never really at the bottom until somebody's throwing dirt on your coffin.


Which, by the way, is why I'm not a fan of zombie movies or Lazarus stories.


Zombies are gross and I'm more inclined to believe that Lazarus was less resurrected than  buried alive...  


Sometimes NO can be a guide.  It can show you the way when reason otherwise fails you.  Take the example of not getting that job you were after.


Of all the possible reasons that could be responsible the only one that matters is: Were you honest with yourself when you went after it?


Was it really what you wanted or just something to continue a lifestyle you weren't that wild about to start with.


NO can be the ultimate "tough love."  It's half of the equation when people talk about what's in their "heart of hearts."  


They say, "The heart wants what it wants." and there's NO denying it NO matter how much you try to convince yourself otherwise.


You know my story.  I've always tried to spend my time doing things in harmony with my passions and interests.  Sometimes that works, most of the time it doesn't but it's worth the struggle.

I want to be a writer so I write.  Nobody much cares about my work and I've received no accolades doing it aside from a few kind words from my peers.  


The point is that I continue to do it because NO is a hurdle not a wall.  I believe in what I'm doing and hope it brings some value to someone even if it's only me.

That's the point.  Take the adversity, the denials, the denouncements and use them as tools instead of letting them define you.  


Life doesn't always happen on a convenient schedule as much as we'd like it to.  Bills,commitments and mortgage payments all try to dictate what we're supposed to be.  It becomes far too easy to live according to someone else's expectations.  It knocks us out of sync.


NO wonder everyone is so miserable....

NO can be a good word.  A guidepost that forces you to choose what you're living for.  



There's a natural flow in all things.  Throwing rocks in its path only causes disorder and destruction.  

That may seem a bit Zen but it's the simplest way to express what I'm trying to tell you.


NO is just a tool, not a character assessment, not a valuation, not a condemnation.  


Just a tool....




Wednesday, September 30, 2015

I don't care what Barbara Streisand says! People don't need Peeple


As I observe the goings on in the world thousands of ideas, opinions and prejudices swirl around in my head at any given moment.  Golden rule aside, in a flash my opinion of you can literally swing from love to hatred even if we've never spoken a word to each other. 

For instance, you may truly feel a deep, soul burning, hatred for the moron who cut across 3 lanes of rush hour traffic for seemingly no other reason than to further complicate your commute.  But as much as we may revel in those dark thoughts while caught up in the moment, a mile down the road most of us barely summon up the will to be apathetic.

Now imagine if you could form a complete profile of that person based on just that moment in time.

Which brings me to what I can only surmise is a product of the failure of the American public school system to teach anything worthwhile. 

Peeple...

I'm no great fan of social media.  It's just too subjective and frivolous a medium to be taken seriously.  That doesn't seem to stop misguided idealism from taking it to new heights of the ridiculous, however. 

Peeple is best described as an app that elevates the digital equivalent of a popularity contest to a pseudo-science self-worth metric.  Users can evaluate anyone they want so long as they have a relationship with the other person no matter how fleeting.

But that's not the real issue. 

Unlike match.com or Facebook, you don't get the choice to sign up for the abuse.  Instead anyone with a Smartphone and a Facebook account can snap an image and start evaluating you based on nothing more than personal opinion. 

The creators, Nicole McCullogh and Julia Cordray attempt to console us with the app's "integrity features" which among others includes being 21 years old, having an established Facebook account and affirming you actually know the person.  

Verification apparently comes from knowing the person's cell phone number.  A piece of data frequently found on social media and career sites without restriction. 

If you don't sign up for the service you can still end up being evaluated by it but only positive reviews will be allowed.  

Which seems fair if we're playing Devil's advocate but that would seem to invalidate the whole ratings system.  Why not limit ANY ratings to those that choose to BE rated by signing up?

I'm sure that part was for the lawyers.  The real intent is revealed in the discovery that Cordray originally wanted to just scrape names from Facebook but the Facebook API doesn't allow for that.  In other words, in her mind anyone with a Facebook account was fair game for the app.

We live in a very public world, that's a given.  What's disturbing is how many unreliable metrics can affect you in that world, especially online.  That an errant post on social media can cost someone a career or relationship would seem ridiculous were it not so frequently the case.

Even choosing not to participate in social media carries a stigma of its own.  As though being unwilling to participate in such juvenile antics is the mark of deviance and dangerous intent.  People have actually been dismissed from consideration for a job because of a lack of a social media presence. 

It's madness!

Who are we to judge anyway?  What happened to all that lofty idealism of valuing others based on the content of their character instead of the superficial. 

Should I be content to be evaluated like some unwitting head of cattle in an auction?  Is it OK to destroy someone in public simply because they weren't as nice as you'd have liked them to be or elevate them to a pedestal based on nothing more than a passing interest?

Peeple is described as Yelp for People.

To that I say this...

Rate your hotel room....fine
Rate your favorite restaurant ....fine
Rate your Uber driver....fine

Rate people...You've crossed the line!

Wednesday, July 22, 2015

Unlinking from LinkedIn


I find zero value in LinkedIn...

The concept isn't even original.  It's been called a glorified Facebook for business professionals and LinkedIn doesn't deny it.

As I poke around my own profile I'm inundated with prompts to "upgrade" my membership to enjoy all those "premium" features like being able to actually get useful search results (instead of "professional at xyz") or send a colleague an "in-mail" message on the site.  

Screw it, I'll just text them...

But you have to ask yourself, Why? 

Why would I pay a subscription fee to get even more email from people I don't know?  What most people consider spam, Linkedin considers a "feature."

I know, I know, these are supposed "business contacts" and "networking opportunities" not Viagra ads but that's rarely the case.  For example, I've gotten more requests to "join someone's network" from cold calling "staffing specialists"  (resume stackers)  than anyone I've ever had an actual professional relationship with.

In other words, you'd get less spam from a Monster.com account than from an active LinkedIn profile.  In fact, Monster.com is more useful which is something I never thought I would say.  Yeah, they want a paid subscription too but at least the search function works!

LinkedIn has been having an identity crisis for at least the past 5 years with most looking at it as a job search site while others look at it as an expanded CV while still others bought into that whole Facebook thing.

I sincerely hope nobody is pinning all their hopes on the job listings.  Most of them are out of date and/or list jobs that have little to nothing to do with your own skills.

If you do find something, expect to run into the service's many roadblocks including blocking the ability to share the position with anyone who doesn't happen to use the service.  Worse, many ISP's consider email messages from LinkedIn as ACTUAL Spam so your friend probably wouldn't get them anyway...

If you think it works for you chances are you already had a deep contact list without LinkedIn's help.

Meaning that those at the top of the heap likely get deluged with "connection" requests from complete strangers unless they choose to block such communication.

Which kind of defeats the purpose...

I admit, I do check in now and again just to see who got fired.  If you have enough information you can piece together just how flaky any given corporation's management is by watching how often different names show up under the same job title. 

So I guess it's good for something but not for what it professes to be. 

If you think LinkedIn is doing great things for your career you're just not giving yourself enough credit.

Thursday, January 15, 2015

How to get more visitors to your blog, e-commerce site, YouTube channel...blah blah blah


I know why you're here...

I got lucky and somehow Google determined I had just the right metadata to put me higher in the list of search results. 

Yup, I'm right up there with all the sites that promise Internet millions and no-down real estate deals.

Well, at least that's my hope but with Google selling AdWords to drive traffic and sponsored links chances are this article wasn't in the mix.

I've been blogging for around 4 years and been running a YouTube channel (now 4) for 3.  In that time I've never managed to get more than 150 subs on Youtube or more than 50K visitors to any of my blogs. 

In other words, I'm just like you. 

The little bit of information you'll get from the "experts" out there will  try to pound it into your head that the key to success is comprised of a few key tenets.  Most of the time they'll bury them in a bunch of vague marketing speak designed to get you to ante up the plastic to get the "secrets."


I'll save you a few bucks and spell them out minus the long-winded sales pitch.

1. Have interesting content!
2. Be consistent and post/upload on a regular basis
3. Collaborate with others
4. Use social media and cross promote

Great, now you know exactly what you need to do right? 

Of course not.  It's all ambiguous and misleading as hell.  

What you need to realize is all those sure-fire strategies are nothing but link-bait.  None of it is any more useful than a late-night infomercial.  They're selling a fantasy and making money with every duped visitor to their page.

So what's wrong with the "Tenets?"

Let's go by the numbers...


   Have interesting content!  -- Ok, define "interesting"  some people think knitting is interesting others think Pewdiepie is a phenom.  What does that make you?  The cold truth is that most of the popular people on the web were already popular somewhere else.  There's very little "organic" fame to be had meaning you might be the next Spielberg or Hemingway but nobody is going to know who you are unless you find popularity somewhere else.

   Be consistent and post/upload on a regular basis -- This one annoys me the most.  How many mindless blog posts or boring cat videos have you seen just because somebody followed this advice?  If you have something to share then by all means share it but don't put crap up just to fill space.  Nothing turns off an audience faster than having to sift through a bunch of half-hearted crap.   

   Collaborate with others -- It's nice to share but to be honest I can't stand 90% of the content creators on the Internet so why the hell would I want to collaborate with them?  Really now, If  I'm just going through the motions then why am i bothering at all?  Hey, if you've got a friend with similar interests great but otherwise leave it alone.  Nobody collaborates out of the goodness of their heart, they're looking for more traffic just like you and if you don't have anything to offer you're not going to get many opportunities.  It's kind of a catch-22 in that you need exposure but nobody is going to help you unless you already have it.

   Use social media and cross promote  -- This one kind of goes with #3.  Everybody thinks they're going to get on Twitter or FaceBook and suddenly have 100's of followers.  Except that most social media is siloed meaning you're going to spend most of your time communicating with people you already know.  Spamming other peoples pages with "Come see my stuff" posts will get you the opposite result.  Social media really isn't that social and unless you're already famous nobody is going to come looking for you.

So is all lost?  Am I just a Debbie Downer to your Internet dreams?

I sure hope so but not because I want you to fail, I just want you to get real. 

Look, it's really simple.  There's no such thing as get rich quick in the real or online world.  If you're just doing it to turn a buck then I hope you do fail.  I mean that.  Not because I'm some vicious troll but rather because I'm tired of content for content's sake. 

It clutters up the Internet with the online equivalent of junk mail and infomercials. 

Put up all the content you want but do it because you want to not because you're following some formula you read about from a Google search.   Blogs are great for creating a body of work.  Take it seriously and it may even spawn a career.  YouTube can be a great outlet for budding filmmakers, educators and new media content. Social Media can be a powerful tool if used wisely.

I've been creating content for awhile now and I can say with conviction that I never have nor would put up anything I didn't believe in.  Even if it never got a single view.  I can stand being unpopular, I can't stand adding to the cruft.

I may not be a "success" story but at least I'm genuine.  Forget the Leo Laporte's and Pewdiepie's of the online world.  Hell, even old Leo is getting a hard dose of reality these days and once Pewdiepie hits 30 he's over with.

So keep this in mind.

Do what you do but make sure it's really coming from you.


...consider the soapbox put away.

Wednesday, August 7, 2013

Social Media is a lie

Social Media is a lie

There, I said it and you know damned well that it's true.  Popular culture has adopted the premise of social media being the new normal.  That's what people mean when they overuse the term "ubiquitous" by the way.

We're told to carefully curate our Facebook pages and polish our LinkedIn profiles to ensure that we're giving the "right" impression to any drive-by onlookers who may take a passing interest.  I mean we wouldn't want to send the wrong message would we?

Prospective employers love social media.  It's a quick and dirty way to get the goods on candidates without ever having to meet them.  In other words your social media persona might as well be another copy of your resume, dating profile and background report all in one neat multimedia package.

So best be sure it's showing you in your best light...Which defeats the purpose.

Knowing that almost everyone engaged in social media is either lying or too naive to realize the ramifications of that video from your last trip to Vegas means none of it has value.

The only people who are honest are the ones with nothing to lose which is exactly .000000001%.  Good luck finding that needle in the haystack and when you do try not to be disappointed when you find out those people aren't that interesting.

Social media is less about connecting than providing a mechanism for personal advertisement.  Which means it's about as useful as a commercial for a feminine hygiene product. 

Social media is just an outgrowth of a society built on lies.  We choose political candidates based on which one's empty promises we're most aligned with.  We associate with people that otherwise would never get the  time of day if we think they can be of use to us.  We go along with the popular groupthink for fear of repercussion should we speak our own minds.

Keep social media in the context of a public facing mask and you'll stay out of trouble.  Ignore the starry eyed optimists proclaiming how connected the world is because of it.  It's not, if you live in Nebraska the chances that you actually care about anything going on in Uzbekistan are negligible.  So long as there's that strong "media" component in social media (meaning it's fake) it's nothing more than personal marketing of a false image.

In short, keeping it real does not include being a social media maven.  Reality has nothing to do with it at all.

Monday, April 15, 2013

Your Anonymity is showing


There is no anonymity, at least not on the Internet.  Or at least that's how Google and Facebook want it.  It's likely that just like me you have multiple Google accounts and now the parent company of anything that matters on the Internet wants to you to come clean.


Log into YouTube and you're constantly prodded to use your real name on your YouTube channel.  Want to log in using your channel alias?  Forget it, they want the email address you used to sign up with.  Just like Facebook, Google Plus doesn't allow aliases either.  In fact they want more information than I provided the bank to finance my car. 

Want to start a Facebook page for your business?  Be prepared to provide everything short of your articles of incorporation and 5 years of tax returns to do it. 

Contingent on using any of these services is the requirement to reveal more information about yourself than anyone should be comfortable with.  Thing is, for most, it's no big deal.  For the generations that came after mine it's nothing to "Broadcast Yourself" for all the world to see.  As some have found, to their own peril when that party video posted to your Facebook page gets in front of a potential employer.

It's gotten so easy to lay ourselves bare (in some cases literally) that many don't even think about the consequences of our cavalier attitude toward online privacy.   That is, until something happens that makes you regret clicking "I Agree" to the 10000 word terms of service.

It's not simply a question of privacy, for the most part that's gone if you leave your house.  It's a question of giving away the power of your own predestination.  I have no doubt that being a private investigator is no longer as lucrative as it once was.  What used to take them weeks is offered up freely under the guise of being "social"

Just ask the unfaithful spouse who found out just how much power they'd given away when their Facebook exploits were admitted as evidence in the legal proceedings that followed.

You may feel that it's a good thing that it's harder for those with something to hide to retreat behind anonymity.  Well Mr. Public Parts, we all have something to hide even if we haven't broken any laws.  Nobody should demand we reveal it just to be online.

What happens, for example,  when an author can no longer write under a pen name?  What about the  corporate whistle blower exposed by a change in some online service's privacy policy?  Should they have to sacrifice a career because an entire industry can now blackball them for it?

If you're Jeff Jarvis I suppose everything's a Public Part so it shouldn't matter what gets revealed.  In the real world where people can't afford to have their every action judged it becomes a problem.  I'm not in favor of the merging of private and public and stay off of services like Facebook and increasingly Google because of it.



Now, I may be running contrary to the Internet punditry proclaiming the glories of the new social construct that's arisen out of our constant connectivity in what I'm about to say. 

In short, I think it's Bull. 

I'd rather not be sitting in a job interview at 40 years of age having to explain something stupid I did in my teens to a potential employer.  It'd be nice if the world was populated only by the open minded with no personal agendas but that's just not how it works.  Experience has taught me the better parts of human nature rarely come into play in a job interview.

Think about the now common practice of job applicants having to submit to a credit check at the application stage.  I usually give them the "I'll show you mine if you show me yours" response in which I agree to allow the check only if I can have the same information from every member of the executive staff and the board. 
People usually just think I'm being a wiseacre and look at me as though I should be wearing a straightjacket when they find out I'm being serious.  Funny, I feel the same about them.

I think more people need to do that, actually.  In fact, I suggest it be the basis of a new movement.  A friend of mine is fond of saying corporations will keep pushing the boundaries until someone pushes back.  This can be where it starts.  After all, nobody has any right to know how timely I pay my debts unless they're loaning me money or I'm in charge of the keys to the bank vault.

It's exactly because of how the world works that we need to retain control of our own personas.  Making your new job contingent on a good credit score is just one symptom of the problem.

Look at it this way.  Do I really want to find out that my trusted mechanic of decades is a cross dresser on the weekends? 

Now I can care less if he is or not but some people might which could have consequences to his livelihood. 

The reality is that it's not critical information to know if he's just fixing my car.  If you think it is you're just being nosy and bigoted.    

That's what I mean by public and private.  I don't want to know any more about you than I need to know and what I need to know has limits. 

Say my mechanic is going to get married soon, I'd fully expect his potential bride (or groom) may want to know about such things but I don't.  If he's installing a supercharger on my Mustang, I could care less about his fashion adventures.

He shouldn't be required to expose that information and I shouldn't have the opportunity to pass any judgment on anything not directly related to him fixing my car.

That also means he should have the freedom to indulge in a private online existence apart from his public one.   Being online shouldn't have to mean that you abdicate your right to withhold information people don't need to know about you. 




In fact, knowing too much about a person can lead to even more discrimination simply because it becomes easier to apply our own personal biases based on irrelevant information.   Even if what we find has nothing to do with why we were interested in the first place the damage is done and our world grows a little colder.

We're all so concerned about safety these days and it's sure to come up whenever someone's abdicating the requirement to vomit up even more private information.  

Someone will always bring up the child molester, terrorist or bank robber that might have been stopped if we just had more information about them earlier.  Perhaps so but is it worth the whole of humanity living under a microscope to prevent it?  At what point does civilized society fall victim to Orwell's "thoughtcrime" ?

 The question you have to ask is if everyone's going to eventually be required to lay themselves bare online then who's qualified to sit in ultimate judgment of your actions?  You're tried, convicted and sentenced before you even realize you've done something wrong.

That sounds a bit "Minority Report" to me.

Tuesday, January 29, 2013

New Media is older than you think - Part 2

YouTube is perhaps the most blatant example of the "New Media" hypocrisy. Their motto is "Broadcast Yourself" although it's hard to find on their webpage anymore.  Here's their current claimed reason for being...

Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.

The real truth is that only thing YouTube cares about since the Google acquisition is becoming the Internet equivalent of NBC. They've invested a few million in a Los Angeles production studio called the "Creation Space" supposedly to support the YouTube community.  What you find in the small print, however, is that you don't get to use it unless you've been "invited."    


To get that golden ticket you need to  have at least 300,000 average views with the first crop of "invitees" being closer to a half million or more.  Check out the bulk of the channels and  you're going to find a lot of crossover from old media interests, entertainment figures and those with a popular following elsewhere. 

Sorry guys, your chances of getting in on the new digs is pretty slim with videos of your new kittens produced with Windows Movie Maker.

By the way, a common thread among successful YouTube channels is a partnership agreement with an even  larger channel. 

Oh yeah, and being a pop star with a record company backing the production of your new "Internet only" video wouldn't hurt either.

So what exactly is this New Media then?  A shortcut for old media billionaires to make more money by spending less on production?

Seems that way which means supporting your tiny channel is not their focus.  In fact since the Google acquisition, the service has become increasingly hostile to small content creators.  The recommendation is to sign up with bigger partners if you want to increase your views. 

That means revenue sharing or basically paying the bigger partner a percentage of your monetized views on top of YouTube's normal cut.  Kind of like a pyramid scheme.  Paying for views, by the way, is something YouTube actively discourages anywhere but partner agreements.  They can't turn a profit outside that structure so they make sure you don't either.

The only thing YouTube is nurturing is its own fortunes.  Don't expect to get a call to reserve your slot in the "Creation Space" if you're not in the less than 1% of YouTubers able to live off your partner income.  It's not going to happen for smaller channels simply because their take isn't lucrative enough for them.

YouTube will reap millions from its relatively paltry investment in facilities and you're going to pay for it with deeper cuts into your monetization.  Even if you never get to use it.  So much for their philanthropic motives.

Why?  Simple, it's a corporate interest and  you're just a consumer of their product.  Your "partner" status just gives them license to hijack your content for their own ends with minimal benefit for you.  So while you spend hours hoping that all that slaving over the perfect upload will go viral, know that YouTube has your back.  Well at least so long as they can turn a profit on you.  Oh yeah and you don't do anything to threaten the sensibilities of their advertisers or even suggest the possibility of a copyright infringement. 

Do either of those and you'll quickly be branded "Not Advertiser Friendly" which at the minimum denies your videos monetization or at worst gets them pulled down.

Sound familiar?  It's the same dynamic that got your favorite show kicked off of network TV and drove innovative cable networks like TechTV into the ground. 

So dry your tears New Media pundits, it's the same old crap in a new package.  Nothing's really changed as the same "old media" gatekeepers are still collecting the tolls.

I'm not trying to discourage anyone from engaging in this "New Media" just don't believe everything you hear about it.  It's definitely fun but it's far from free and not as lucrative as it seems so don't quit your day job.   

You can start a blog, post hundreds of videos on YouTube and spam all your Facebook friends with them  and still not earn a dime.  Without the backing of the gatekeepers you may as well post your blogs on telephone poles.  Just remember the "New Media" isn't all that new so take it with a grain of salt.  Most of the hype you're hearing is the same kind of noise you get from an "Internet Millions" infomercial. 

              

New Media is older than you think - Part 1

The Internet is delusional. More precisely, people who see it as something other than a shill for corporate interests are delusional. I suppose that means I'm raining on somebody's parade but then again, I've never thought Felicia Day was that big of a deal. The promise of "New Media" was broken the day the term was coined.

So it should be no surprise when you suddenly find your creative expression cut short by some mysterious mechanism that's denied your 15 minutes of fame.

 I've watched a lot of misty eyed podcast pundits proclaiming the impending doom of the "old" media model and the rise of the "New Media" model. They postulate on how all those silly old men in their corporate towers are powerless to prevent the tidal wave of content in this brave new media world. Surely the tables are turning and the rise of entertainment by mob rule will conquer the day.

They fondly recall short lived television shows that to their minds were unfairly struck down only to find rebirth in a new medium. A feat not possible without the promise of the... Internet!

 I guess they forgot about that whole thing with VCR's and DVD box sets. Oh yeah, and the fact that 90% of television programming couldn't draw 1000 views in a YouTube channel anyway. Worse, YouTube probably wouldn't let them monetize it due to some BS about "commercial use rights".
What they fail to mention is that the "rebirth" found its conception with an sympathetic ear who had control of the content. And why not, they had nothing to lose by offering up these "lost gems" on the web. All the better if they could squeeze a few more bucks out that old crap too.


So it goes with most of the New Media superstars as well. Most of whom started with more than just a laptop and a webcam.

People like to point to podcasting and YouTube as the best examples of new media. Look behind the curtains of the most popular "visionary" media offerings, however, and you find a deep bench of old media. 

Take the example of Leo Laporte's TWIT netcast (podcast) network. Built on decades of broadcast experience on radio and television as America's favorite tech pundit, Laporte's TWIT it is the wet dream of anyone with a YouTube channel. With over 20 shows built around technology related topics from social media to law it's frequently held up as the example of successful "New Media."

The part that gets glossed over is that without Laporte's "Old Media" gravitas and a few handpicked hosts from his TechTV days, TWIT would be just another hobbyist channel on YouTube. Not surprisingly, the collective TWIT resume is heavy in traditional media as well as technology luminaries like Steve Gibson, Bob Heil and Alex Lindsay. Not exactly the kind of talent easily accessible to the average podcaster trying to make their way in the world.

There's nothing wrong with leveraging your strengths but you can't hold TWIT up as a pure example of New Media precisely because of them. It's existence is entirely reliant on leveraging old media concepts if not its on-air personalities.

I mean, really now, TWIT would literally have to start airing "This week in gym socks" and "The Social Terrorist Today" to fail with their talent lineup.

While tightly controlled, TWIT still relies on advertising and audience metrics for a revenue stream. Programming that doesn't meet a revenue threshold no matter how popular can find itself cancelled, which isn't exactly a new idea. We're still being asked to vote with our wallets instead of our interests. Even popular hosts organically grown from this "New Media" that run afoul of "old media" hierarchies can quickly find themselves out on the cold.

Perhaps the most vivid example was the ousting of a rising star on the TWIT network in 2011. Erik Lanigan came fresh out of college and worked for TWIT as an editor before beginning the rise to the ranks of a show host after Laporte recognized his talent. Toward the end he gained a loyal following and was reportedly being groomed to substitute for Laporte on his weekend "Tech Guy" syndicated radio show.

From available information Lanigan wasn't receiving adequate support for his fledgling overnight show not to mention a paycheck in general. It culminated in a chat conversation where he admitted as much. Viewers of the live broadcast were none the wiser, however, with even Laporte struggling to find anything derogatory in the show's recorded video. It appears Lanigans sin, was to admit that he wasn't being fairly treated by TWIT management to chatroom friends.

Laporte's commentary on the subject was probably the most emblematic of old media icons when in response to questions about Lanigan's firing he said, "I had to kiss a lot of butt in the first 20 years, that's why I'm here...You kiss butt in media for a long ass time"

Isn't this the core issue of old media that the New Media is supposed to correct? Isn't the rule that the quality of the content should supersede ego or advertiser metric? So the old maxim of brown nosing to the top is part of the new revolution in media? It calls into question if New Media outlets are really the incubators of fresh ideas or just a new medium for the old guard to monetize.






                  

Friday, July 13, 2012

Facebook the Homewrecker?



Article first published as Facebook the Home Wrecker? on Technorati.
Note: This is the original edit.

The popular media has found a new scapegoat for our personal failings and of course it has something to do with the Internet. 
Depending on whose study you're reading,  divorce statistics now show that either  1 in 5 or 1 in 3 cite  the popular social networking site Facebook as the cause. 
How can a website break up a marriage?  According to the studies unfaithful spouses often pursue extramarital relationships via Facebook with relative ease and little consequence.  Reconnecting with an old flame or just fudging marital status to flirt with other users is as simple as a mouse click.
And why not blame Facebook?  If the medium didn't exist none of these failed marriages would have happened, right?  Just as it's ridiculous to blame the lamp that you dropped on your foot for your throbbing big toe so it is with blaming Facebook for your divorce.
 General statistics still show divorce rates hovering in the 50% range which means  a large group of people made the wrong decision at some point with or without Facebook's help .  Blaming the catalyst (aka: Facebook) is nothing less than abdication of personal responsibility. 
The media loves headlines like this and buries the details on page 3.  After all infidelity is boring but add in the Internet and suddenly it's breaking news.   If you're married and pursuing extramarital relationships on Facebook, it's likely you'd be pursuing them without it.
It seems that many enter marriage with little more care than considering the purchase of an automobile.  I'll demonstrate with a equivalency comparison...
price = earning potential
styling = looks
performance = use your imagination...
cargo capacity = wants kids

safety = not an axe murderer
resale = alimony
With such a short list it's no surprise so many marriages fail.  Is it really such a revelation that an unfaithful spouse is caught flirting on Facebook if your entire relationship is based on such limited information? 
Divorce is a very mechanical process; full of formulae, legal claims and plenty of  personal liability to go around.  Intangibles like communication, shared interests and mutual respect can't be quantified by a cold algorithm.  It follows then, that blaming a website for the failure of your relationship exists in the realm of pure fallacy.  Facebook is a means not a cause.


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